What is a Google Business Profile?

A Google Business Profile (formerly Google My Business) is the free listing that shows your business on Google Search and Maps — your name, hours, photos, reviews, and posts. It's the main thing Google uses to decide who appears in the local map pack.

How do I rank higher in the local map pack?

Completeness and activity matter most: claim and verify the profile, choose the most specific primary category, add plenty of real photos, earn and respond to reviews, and post updates regularly. This tool scores each of those and tells you what to fix first.

Is my information saved or sent anywhere?

No. The optimizer runs entirely in your browser. Your checkmarks are stored only on your own device so your progress is there when you come back, and nothing is sent to a server.

Day 30 Drop · The Slam

★ Free GBP Audit · No Signup ★

Tune up your Google listing

Your Google Business Profile is the single biggest lever for showing up in the local map. Score it section by section, see your number, and walk away with a prioritized fix list — in about three minutes.

Built for local & brick-and-mortar Live score Fix list, ranked

Score my profile →

Most local businesses leave their best free real estate half-empty.

When someone Googles what you do nearby, the map pack decides who gets the call — and your Google Business Profile decides whether you're in it. Yet most profiles are missing categories, photos, posts, and review replies that take minutes to fix.

This isn't a vanity score. Every point maps to a specific thing you can do this week to get found by more local customers — ranked so you start with what moves the needle most.

It's the local ranking engineGoogle leans on your profile's completeness and activity to decide the map pack.

Completeness compoundsCategories, photos, reviews, and posts each pull a different lever — together they stack.

Three minutes, ranked fixesCheck what you've done; the list of what's left sorts itself by impact.

The profile optimizer

Open your Google Business Profile in another tab and check off what's already true. Your score and your fix list update as you go — nothing is saved to a server.

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Start checking to see your score

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Your fix list — highest impact first

Work top to bottom. Each one is a concrete thing to do in your Google Business Profile.

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Disclaimer. Sidekick Creative Company, LLC is an independent business. We are not affiliated with, endorsed by, or partnered with Google LLC, Meta Platforms Inc., Facebook, Instagram, Skool Inc., Anthropic PBC, Perplexity AI Inc., Wispr AI Inc., OpenAI OpCo, or any other third-party platform, brand, or service mentioned in our content. All trademarks, service marks, and trade names are the property of their respective owners. References to third-party products are for informational purposes only and do not imply endorsement of Sidekick by those parties.

No guaranteed results. The tools, frameworks, and resources distributed through the Sidekick Summer Slam are educational and informational. We use these same tools daily in our own work with clients, but we make no guarantees, warranties, or representations about any specific business, financial, marketing, or operational outcomes you may experience. Results vary depending on your business, market, execution, and effort.

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The optimizer needs JavaScript to score your profile. The short version: claim & verify your listing, set the most specific primary category, add 10+ real photos, ask for and reply to reviews, and post monthly — those five do most of the work.